Spike Jonze's Robot Love Story - A Creative Collaboration With ABSOLUT VODKA
Acclaimed filmmaker Spike Jonze premieres his latest work - I'm Here, a 30-minute short film - today at the Sundance Film Festival as part of the first-ever Opening Night's Shorts Program at the festival. The film is a collaboration with ABSOLUT VODKA, and the partnership acknowledges the brand's position as a pioneering and culture-shaping brand. ABSOLUT has always stood out in the marketplace as a groundbreaking company that has been supporting artists for decades. Previous collaborations include those with Andy Warhol, Keith Haring and Helmut Newton. I'm Here honors the brand's history while embarking on a new and innovative alliance with one of today's most original filmmakers. The film came about when ABSOLUT reached out to Jonze to make a film, and gave him creative control to create the film he wanted.